3 – Kerrang Magazine; for better or for worse….
Well this is going into the Cabinet for a number of reasons. To start it is a cabinet of curiosities in it’s own right; being a printed collection of contemporary ‘Rock’ music and all things related to the subculture. It is a fantastic example of a media artefact for this reason. As well as being a magazine it has expanded into radio, television and live performance. It is a hugely popular figure of the music world.
The magazine as you can see makes use of the ‘zine’ style, which makes a nod to the symbolically alternative ‘punk’ era, even though Kerrang was a strictly a ‘metal only’ magazine during this time.
The problem with Kerrang is the split opinion from its ‘target demographic’. It is becoming more apparent with every passing year that in order for Kerrang to maintain commercial buoyancy it must represent the more ‘profitable’ side of rock and roll (i.e. the chart artists and big record sellers). Look in the magazines and you will see how Kerrang will poorly rate an artist, but the second that artist makes a platinum record they will slap it on the front cover. This unavoidably leads to a growing dissatisfaction amongst much of the rock community, who now consider Kerrang (once an undeniable figure of alternative culture) a ‘sellout’ mainstream magazine. I agree with this, but I am saddened rather than angered by Kerrang’s perpetual decline…
I suppose I should thank media saturation for the wealth of other magazines to look to, like ‘Metal Hammer’