The viral video task.
We were assigned the task of creating our own viral advertising video, which at first seems like a really fun thing to do. It gets much less fun when people cannot decide on what to do and your head is simply not working! However we did get it done in the end; it was bad but it passed. The intention was solid, but the practice didn’t really follow through (we had a few laughs in the end though). It seems to me that I am a totally inferior producer when I compare my group work to other people on the course, and I think that’s why I set myself so many pet projects, I feel the need to prove ‘them’ wrong. Anyway here is the video, we advertised Mars Bars…
If you were left confused by that charade then read a little snippet from my notes below, maybe it will clear things up.
“We wanted to promote the mars bar in a number of ways, which would combine viral and traditional advertising approaches. Naturally a good deal of the advertising would promote how ‘irresistible’ and ‘delicious’ the product was, but instead of depicting satisfied customers we chose to depict how far the customers would go to get their ‘fix’ of the chocolate bars. The campaign entitled ‘how far would you go?’ would be a series of short videos in which individuals are shown doing the bizarre or the embarrassing for the product. This ‘pilot’ episode of ‘How far would you go?’ was intended to be uploaded anonymously via youtube, to be shared onto facebook and trend on twitter. It depicted a young man getting his hand stuck in a vending machine as he attempts to steal a mars bar. We never see the mars bar, or any direct imagery – the actual focus is on the awkward situation this character has found himself in. There is peculiar flashing throughout the video; at first glance this may appear as a fault in the video stream or the camera. But in actuality it is subliminal messaging for the Mars bars franchise. The messages “Don’t steal mars bars!”, “Mars bars!” and “You want to buy mars bars!” are transmitted directly in this video. This is a deliberate mockery of traditional advertising, which in many cases deliberately employed subliminal messaging, regardless of the side effects.”